With a passion for storytelling and a deep understanding of brand strategy, I’ve spent two decades shaping creative visions that drive business impact. As a results-driven creative leader, I’ve led high-performing teams across agency, in-house, and entrepreneurial settings—building global brand experiences, launching award-winning campaigns, and delivering innovative marketing solutions. From scaling a marketing firm with a worldwide client base to spearheading brand transformations for Fortune 50 companies, my expertise lies in blending strategic thinking with bold creativity to elevate brand presence and optimize performance.
Collaboration and innovation fuel my leadership style. Whether guiding cross-functional teams, fostering partnerships, or mentoring creative marketing professionals, I thrive in environments that challenge convention and push boundaries. My work spans digital-first marketing, content strategy, product innovation, and immersive brand storytelling—all driven by data, design, AI technologies, and a relentless focus on the consumer. Above all, I believe the best ideas come from a mix of strategic insight, fearless creativity, and a team that feels empowered to do their best work.
And when I’m not crafting brand narratives, you might find me "yarn-bombing" the world as a graffiti knitter—because even city streets deserve a little creativity and color.
Collaboration and innovation fuel my leadership style. Whether guiding cross-functional teams, fostering partnerships, or mentoring creative marketing professionals, I thrive in environments that challenge convention and push boundaries. My work spans digital-first marketing, content strategy, product innovation, and immersive brand storytelling—all driven by data, design, AI technologies, and a relentless focus on the consumer. Above all, I believe the best ideas come from a mix of strategic insight, fearless creativity, and a team that feels empowered to do their best work.
And when I’m not crafting brand narratives, you might find me "yarn-bombing" the world as a graffiti knitter—because even city streets deserve a little creativity and color.
2024: ANA In-HOUSE EXCELLENCE AWARDS JUROR
• Platinum Award Winner: Electronic Media / Social Media / Interactive Media | Video Category - American Licorice Company - 13 Days of Halloween Promotional Video
• Gold Award Winner: Print Media / Design / Packaging / Labels Category - American Licorice Company - Torie & Howard Brand Halloween Seasonal Lollipops Packaging
2022: AVA Digital awards
• Platinum Award Winner: Digital Marketing Category - Anuvu Interactive Brand Experience
• Platinum Award Winner: Digital Marketing Category - Anuvu Interactive Brand Experience
2022: Hermes Creative Awards
• Platinum Award Winner: Electronic Media / Social Media / Interactive Media | Mobile & Web-Based Technology - Interactive Experience (Trade Show) Category - Anuvu PhysiDigital Experience
• Gold Award Winner: Electronic Media / Social Media / Interactive Media | Mobile & Web-Based Technology - Interactive Experience Category - Aqua•Aid PhysiDigital Experience
2021: GD USA (Graphic Design USA Awards)
• Award Winner: Health & Wellness Packaging Design - Brocmar Smokehouse Packaging Design
2021: Dot Comm Awards
• Platinum Award Winner: Pro Bono Category - Helping Harvest Re-Brand
• Gold Award Winner: Pro Bono Category - Junior League of Reading, Touch-A-Truck Interactive Experience
• Gold Award Winner: Digital Marketing & Communications Campaigns, Interactive Brand Experience Categories - The Zoo Interactive Wayfinding Experience
2021: Hermes Creative Awards
• Platinum Award Winner: Electronic Media / Social Media / Interactive Media | Mobile & Web-Based Technology - Interactive Experience Category - Brewery Browser Interactive Experience
• Platinum Award Winner: Pro Bono Category - Helping Harvest Re-Brand
• Gold Award Winner: Pro Bono Category - Junior League of Reading, Touch-A-Truck Interactive Experience
speaking engagements:
2023 American Licorice Company Annual Shareholders Meeting
Speaker - The State of Marketing & Use of AI to Gain Efficiencies & Propel Creativity
Speaker - The State of Marketing & Use of AI to Gain Efficiencies & Propel Creativity
Annual Junior League of Reading Young Women’s Symposium
Speaker, Presenter, & Facilitator
Speaker, Presenter, & Facilitator
2020 Intuiface Global User Conference
Featured Expert & UI/UX/CX Round Table Panelist
Amsterdam, Netherlands
Featured Expert & UI/UX/CX Round Table Panelist
Amsterdam, Netherlands
The Martha Stewart Show
Guest on Etsy Maker’s Show
Guest on Etsy Maker’s Show
Art Institute of York
Alumni Keynote Speaker
Alumni Keynote Speaker
Reading Area Community College
Industry Expert Speaker
Industry Expert Speaker
Berks Career & Technology Center
Graphic Design Program - Career Day Speaker
Graphic Design Program - Career Day Speaker
Tulpehocken Area School District
Alumni Career Day Speaker
Alumni Career Day Speaker
MAGAZINE / ONLINE FEATURES:
• Candy & Snack Today
• GD USA Magazine
• Uppercase Magazine
• Family Circle Magazine
• Bark Magazine
• FreeTouch: MIT Touchless Tech Feature
• Intuiface: Speaker/Creative Expert Feature
• Innovation Philadelphia
• Oh So Beautiful Paper
• Boxcar Press
• Scoutie Girl
• Invitation Buzz
• Simple Inks Papers
• Erin Ax Events
• Creatively Kitsch
• Craftathon
• The Long Thread
• Paper Crave
• GD USA Magazine
• Uppercase Magazine
• Family Circle Magazine
• Bark Magazine
• FreeTouch: MIT Touchless Tech Feature
• Intuiface: Speaker/Creative Expert Feature
• Innovation Philadelphia
• Oh So Beautiful Paper
• Boxcar Press
• Scoutie Girl
• Invitation Buzz
• Simple Inks Papers
• Erin Ax Events
• Creatively Kitsch
• Craftathon
• The Long Thread
• Paper Crave