Janelle is a creative leader with a passion for building brands and driving strategic ideas rooted in culture and consumer insights. She lived the “agency life” for 18+ years before transitioning brand-side for her current role.
After cutting her teeth with local agencies and marketing firms, Janelle started Design Revolution to build an agency with a strong culture that thrived on collaboration with clients to translate business and marketing objectives into clear brand strategies. Together with her husband and business partner, they recruited, assembled, supervised, and led multidisciplinary and specialized international marketing teams of 25+, working with clients such as Mitsubishi Chemical, Massachusetts Institute of Technology (MIT), Shriners Hospitals for Children, and Anuvu (formerly Global Eagle).
In her latest role, Janelle transitioned to the CPG industry as the first in-house Creative Director at American Licorice Company (ALC), representing your favorite candy brands: Sour Punch, Red Vines, Torie & Howard, Aprati, and Zing Bars. She partners directly with product, e-commerce, social, sales, and business leads to develop new ways of working, empower collaboration and create culturally relevant content. Her award-winning team creates seasonal and everyday packaging, social content, campaign visuals, and traditional and digital assets across all brands. Janelle spearheads packaging and communications initiatives, ensures the brand vision is aligned with generated content, manages public relations and consumer activations, and establishes strategic messaging to bring 360-degree campaigns to life.
After cutting her teeth with local agencies and marketing firms, Janelle started Design Revolution to build an agency with a strong culture that thrived on collaboration with clients to translate business and marketing objectives into clear brand strategies. Together with her husband and business partner, they recruited, assembled, supervised, and led multidisciplinary and specialized international marketing teams of 25+, working with clients such as Mitsubishi Chemical, Massachusetts Institute of Technology (MIT), Shriners Hospitals for Children, and Anuvu (formerly Global Eagle).
In her latest role, Janelle transitioned to the CPG industry as the first in-house Creative Director at American Licorice Company (ALC), representing your favorite candy brands: Sour Punch, Red Vines, Torie & Howard, Aprati, and Zing Bars. She partners directly with product, e-commerce, social, sales, and business leads to develop new ways of working, empower collaboration and create culturally relevant content. Her award-winning team creates seasonal and everyday packaging, social content, campaign visuals, and traditional and digital assets across all brands. Janelle spearheads packaging and communications initiatives, ensures the brand vision is aligned with generated content, manages public relations and consumer activations, and establishes strategic messaging to bring 360-degree campaigns to life.
2024: ANA In-HOUSE EXCELLENCE AWARDS JUROR
• Platinum Award Winner: Electronic Media / Social Media / Interactive Media | Video Category - American Licorice Company - 13 Days of Halloween Promotional Video
• Gold Award Winner: Print Media / Design / Packaging / Labels Category - American Licorice Company - Torie & Howard Brand Halloween Seasonal Lollipops Packaging
2022: AVA Digital awards
• Platinum Award Winner: Digital Marketing Category - Anuvu Interactive Brand Experience
• Platinum Award Winner: Digital Marketing Category - Anuvu Interactive Brand Experience
2022: Hermes Creative Awards
• Platinum Award Winner: Electronic Media / Social Media / Interactive Media | Mobile & Web-Based Technology - Interactive Experience (Trade Show) Category - Anuvu PhysiDigital Experience
• Gold Award Winner: Electronic Media / Social Media / Interactive Media | Mobile & Web-Based Technology - Interactive Experience Category - Aqua•Aid PhysiDigital Experience
2021: GD USA (Graphic Design USA Awards)
• Award Winner: Health & Wellness Packaging Design - Brocmar Smokehouse Packaging Design
2021: Dot Comm Awards
• Platinum Award Winner: Pro Bono Category - Helping Harvest Re-Brand
• Gold Award Winner: Pro Bono Category - Junior League of Reading, Touch-A-Truck Interactive Experience
• Gold Award Winner: Digital Marketing & Communications Campaigns, Interactive Brand Experience Categories - The Zoo Interactive Wayfinding Experience
2021: Hermes Creative Awards
• Platinum Award Winner: Electronic Media / Social Media / Interactive Media | Mobile & Web-Based Technology - Interactive Experience Category - Brewery Browser Interactive Experience
• Platinum Award Winner: Pro Bono Category - Helping Harvest Re-Brand
• Gold Award Winner: Pro Bono Category - Junior League of Reading, Touch-A-Truck Interactive Experience
speaking engagements:
2023 American Licorice Company Annual Shareholders Meeting
Speaker - The State of Marketing & Use of AI to Gain Efficiencies & Propel Creativity
Speaker - The State of Marketing & Use of AI to Gain Efficiencies & Propel Creativity
Annual Junior League of Reading Young Women’s Symposium
Speaker, Presenter, & Facilitator
Speaker, Presenter, & Facilitator
2020 Intuiface Global User Conference
Featured Expert & UI/UX/CX Round Table Panelist
Amsterdam, Netherlands
Featured Expert & UI/UX/CX Round Table Panelist
Amsterdam, Netherlands
The Martha Stewart Show
Guest on Etsy Maker’s Show
Guest on Etsy Maker’s Show
Art Institute of York
Alumni Keynote Speaker
Alumni Keynote Speaker
Reading Area Community College
Industry Expert Speaker
Industry Expert Speaker
Berks Career & Technology Center
Graphic Design Program - Career Day Speaker
Graphic Design Program - Career Day Speaker
Tulpehocken Area School District
Alumni Career Day Speaker
Alumni Career Day Speaker
MAGAZINE / ONLINE FEATURES:
• Candy & Snack Today
• GD USA Magazine
• Uppercase Magazine
• Family Circle Magazine
• Bark Magazine
• FreeTouch: MIT Touchless Tech Feature
• Intuiface: Speaker/Creative Expert Feature
• Innovation Philadelphia
• Oh So Beautiful Paper
• Boxcar Press
• Scoutie Girl
• Invitation Buzz
• Simple Inks Papers
• Erin Ax Events
• Creatively Kitsch
• Craftathon
• The Long Thread
• Paper Crave
• GD USA Magazine
• Uppercase Magazine
• Family Circle Magazine
• Bark Magazine
• FreeTouch: MIT Touchless Tech Feature
• Intuiface: Speaker/Creative Expert Feature
• Innovation Philadelphia
• Oh So Beautiful Paper
• Boxcar Press
• Scoutie Girl
• Invitation Buzz
• Simple Inks Papers
• Erin Ax Events
• Creatively Kitsch
• Craftathon
• The Long Thread
• Paper Crave