The Family Fright Night Game Box was a co-branded, seasonal eCommerce offering designed to build brand loyalty and drive Halloween candy sales through an immersive, interactive experience. This initiative also served as a powerful tool to increase brand awareness for American Licorice brands, Sour Punch and Red Vines, by positioning them at the center of a fun, shareable Halloween tradition. By combining curated product offerings with strategic marketing tactics, the campaign successfully generated excitement, boosted consumer engagement, and drove significant revenue growth.
RESULTS:
• Sell-Out Success – Demand exceeded projections, with the Game Box selling out before Halloween
• 40% of customers added supplementary items to their orders, demonstrating strong cross-selling potential
• Overwhelmingly positive consumer feedback, reinforcing the product’s appeal and brand loyalty.
ASSETS:
Landing Page – A dedicated campaign hub designed to showcase the Game Box and drive conversions
Social Media Content – Engaging organic and paid posts across platforms to generate buzz and encourage engagement
Influencer Partnerships – Collaborations with content creators to expand reach and build authenticity
Video Animation – Eye-catching visuals highlighting the excitement and unique features of the Game Box
E-Blasts & SMS Campaigns – Direct outreach strategies to drive urgency and maximize conversions
The campaign’s success not only solidified consumer demand for seasonal product experiences but also demonstrated the power of a well-executed, multi-channel marketing strategy in expanding the reach and impact of Sour Punch and Red Vines.
