To enhance their presence at industry tradeshows, Anuvu needed an interactive touchscreen experience that effectively showcased their product offerings using multimedia assets. The challenge stemmed from inherited totem displays that lacked software and updating capabilities. As the agency lead, I worked closely with the client and our creative team to develop a streamlined, scalable solution within a condensed timeline. Through rapid prototyping, iterative feedback, and global deployment coordination, my team successfully transformed existing hardware into dynamic Multi Touchpoint Xperiences (MTX), delivering an engaging and cost-effective solution.
RESULTS:
• 30% increase in customer engagement at trade shows
• Accelerated launch timeline, delivering the project 4 weeks instead of the typical 12-week minimum
• 2022 AVA Digital Awards Platinum Winner
