Gary, a Southern barbecue enthusiast, had a dream of creating a full line of BBQ sauces, rubs, and smoker grills. My team at Design Revolution partnered with him to turn that dream into a reality—starting with brand naming and vision, followed by a comprehensive business and marketing strategy. The team executed every element, from logo development and packaging design to web presence, sales tools, and a long-term growth plan. The goal was to launch regionally on the East Coast and scale the brand across North America.
RESULTS:
• Launched in 25 retail locations, with steady month-over-month growth
• Expanded product line to include sauces, rubs, hard pretzels, and premium smoker grills
• Secured commercial co-packing for large-scale sauce and rub production
