Chris was one of my first clients in 2003 when I started Design Revolution, and his passion for his mission was infectious. I aimed to develop a timeless and powerful brand identity for the IM ABLE Foundation, empowering individuals with disabilities to lead active lives. The project included creating the master IM ABLE brand, designing the Got The Nerve and Corps Fitness sub-brands, and establishing a brand voice, vision, and marketing strategy to drive engagement and awareness. The IM ABLE logo, symbolizing strength and perseverance, remains in use 15 years later, serving as the foundation for a mission that has impacted thousands. My work provided the foundation for scaling programs, increasing donations, and deepening community engagement, fueling IM ABLE’s long-term success.
RESULTS:
• Brand Longevity: IM ABLE’s logo and identity remain in use 15+ years later
• Program Growth: Helped expand programs, reaching hundreds of grant recipients and athletes living with disabilities each year
• Community Engagement: Strengthened storytelling, leading to year-over-year double-digit growth in volunteers and awareness
