Polston & Co., a seasoned nail polish manufacturer, sought to launch its own brand after 15 years of producing polishes for top beauty companies. The challenge was to differentiate their 8-Free formula—free from the top eight harsh beauty chemicals—and build consumer awareness around its benefits. My team at Design Revolution developed brand personas, crafted targeted messaging, and created a full suite of brand assets, ensuring that Polston & Co. had a compelling brand identity and the tools necessary to secure retail partnerships. The result was a strong market entry strategy, positioning the brand as a leader in the clean beauty space.
RESULTS:
• Brand Identity & Messaging: Developed a cohesive brand voice, visual identity, and positioning strategy
• Retail Readiness: Created pitch decks, product packaging, and marketing materials for retailer outreach
• Consumer Engagement: Defined target personas and crafted messaging that educated consumers on the importance of 8-Free formulas
• Market Positioning: Established Polston & Co. as an innovator in the clean beauty industry, ready to scale
