The Sour Punch Pickle Roulette tray made its explosive debut just in time for April Fool’s Day 2023, turning what started as a prank into a viral sensation. Designed as a roulette-style tasting experience, the tray featured a mix of Green Apple, Lemon Lime, Watermelon, and the unexpected hit—Pickle. Within just 48 hours, the product sold out, driving an astonishing surge in direct-to-consumer (D2C) traffic and captivating a wave of new customers. Due to its overwhelming success, what began as a limited-time stunt is now a permanent product, proving the power of bold, strategic marketing and consumer-driven demand.
RESULTS:
• 1,600 orders in 48 hours, with 1,500 from first-time customers
• D2C site traffic surged 1,542% following the launch
• ShortStack giveaway generated 50,394 unique views and 41,847 leads
• Email open rate of 52%, a 400% increase over the previous year’s April Fool’s campaign
• Over 7.2 million social media impressions (vs. 2.2 million followers)
• 520,000 total engagements, including: 55k reactions, 43k comments, 39k link clicks, 24k shares
• Award-winning campaign, recognized for its innovative approach to seasonal product launches
ASSETS:
• Product Packaging & Graphics – Designed for eCommerce and retail appeal
• Landing Page – Optimized for conversions and engagement
• Email & SMS Campaigns – Including teaser, launch, and follow-up sequences
• Social Media Content (Paid & Organic) – Engaging static posts, carousels, and short-form videos
• Influencer Partnerships – Collaborations to amplify reach and engagement
• Video Content – Including teaser trailers, product demos, and UGC-style reactions
• Spin-to-Win Giveaway via ShortStack – Interactive contest to drive engagement
• Press Coverage - Candy & Snack Today, ShortStack Case Study
